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Daphna Anderson, Principal, Marketing Consultant, Creative Director Daphna Anderson founded Omnium Marketing in 2002 following a successful 10-year venture operating Honeyhill Studios, a marketing and graphic design services company. The company name was changed to Omnium to reflect a stronger image, and to allow for expansion into new markets. Prior to founding Omnium Marketing, Daphna operated Honeyhill, Inc., providing marketing communication and design services to a diverse number of customers including banks, manufacturing and technology companies. In addition to business development and customer relations management, Daphna was responsible for concept development and the design and production of a range of projects including corporate identity programs, trade advertising, marketing collateral, direct mail campaigns, exhibit graphics, and web branding and site design. Previously, Daphna was Marketing Communication Manager at Softdesk, Inc, Daphna joined Softdesk. an application software developer, early in its startup phase. Daphna was responsible for marketing communication, PR, and conceptual design and development of all advertising campaigns and marketing collateral. Advertising Daphna conceived and created won numerous advertising awards from prestigious publications such as ENR and Architectural Record. In the company’s early years, Daphna was also responsible for PR and media relations, and she supervised the writing and placement of articles in industry trade publications, and developed client testimonials and case studies. Softdesk became a public corporation, and was later acquired by Autodesk, Inc. Daphna began her career as Marketing Assistant at Avon Products in New York. She was promoted to Product Manager in the International Division, assuming responsibility for the timely development of new products for two subsidiaries: Japan and Mexico. Working directly with top level management, Daphna was responsible for tracking and coordinating all new product introductions from development of marketing strategy, through product design, testing, production, and manufacturing. Daphna received a B.S. in Business Administration from Rutgers University. She has studied advertising and graphic design at The Manchester Institute of Art in New Hampshire. |